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Privacy Policy

Last Updated: May 6, 2023

Sleeping Baby

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”) or any of our services (collectively, the “Services”), and whether you access the Services directly or through a third party.
If you do not want information about you to be used as described in this Privacy Policy, you must stop, or refrain from, using the Site and Services.
A. Device Information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Third-party advertising companies may also use cookies, web beacons or similar technologies on the Site to collect information (such as click stream information) during your visits to our Site and other websites, as well as during your use of our Services, in order to help us provide you with advertisements about our Services that we believe may be of interest to you.
B. Order Information
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Venmo accounts, Paypal accounts, bank accounts), email address, phone number, shipping/delivery preferences, whether you have pets at home, whether anyone in your home smokes, color preferences, and your due/delivery date(s).   We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
Customers also sometimes provide us with information about other individuals, such as when a customer sends a gift card or uses our referral services to tell a friend about us. In those cases, we may ask that customer to provide the recipient’s name and email address. (We may also collect Personal Information in any personalized message that is submitted with a gift card or referral.) We will send the recipient email correspondences with the gift card or referral, and invite them to visit the Site or otherwise use the Services. Personal Information received from a referral or gift card, is used for the sole purpose of sending these email correspondences, and for tracking the use of the gift card or the success of our referral program.
C. User-Submitted Information
As a general matter, we may ask you for information, or retain information, that you provide to us in order to provide our Services to you, and to better serve you and our customer base. This category of information we refer to as “User-Submitted Information” and includes information submitted electronically, via phone, and in person through our stores. We may also combine this information with Personal Information to provide you with customized and personalized Services.
User-Submitted Information is collected in the following ways:
Registration.  In order to use some features of the Site and Services, including the rental of inventory, you must first register an account with us and agree to the Terms of Service. To register an account, you must provide an email address and other Personal Information. We may also ask you for shipping and delivery preferences, whether you have pets at home, whether someone in your home smokes, and your due/delivery date(s).  We use the email address you provide to contact you about the products and Services, and to create a tailored experience for you.
Orders.  If you order a product from us, we request certain Personal Information from you, whether you access the Services from our Site otherwise. You must provide contact information (including name, shipping address, telephone number) and a payment method. We use this information for billing purposes, to fill your orders and to communicate with you about your orders. If we have trouble processing an order, we will use this information to contact you. 
We record what you order and associate it with your account profile. When you return an item, we may ask you for information about your experience, such as an item rating or review.  We record that information to better personalize our Services for you and to improve our Services for others.
Personalization of Service. To improve your customer experience, we may request personal characteristics, such as your shipping and delivery preferences, whether you have pets at home, whether someone in your home smokes, and your due/delivery date(s).  We may also ask for your feedback and rating of our products. This information helps us improve our Services by enabling us to create a tailored experience for you and our other customers
Surveys or Contests. We may provide you the opportunity to participate in surveys or contests on our Site or in connection with our Services.  If you participate, we will request certain Personal Information. The requested information typically includes contact information (such as name and email address) and demographic information.
We may use this information to notify contest winners and to award prizes, to monitor traffic to our Services, to improve the Services, and to send participants an email newsletter. 
Additional information practices (and terms and conditions) may apply to any survey or contest, which will be made available with the survey or contest. Please review any additional information provided. 
Third-Party Account Credentials. If you choose to provide us with your third-party account credentials to such services as Google or Facebook, you understand that some content and/or Personal Information may be shared between the third-party service and us. Any information collected by a third party-service will be used in accordance with that third party’s privacy policy. 
Public Feedback and Discussion Boards. If you choose to post messages to public message areas or leave feedback for others, that information may become available to anyone. We are not responsible for the use by others of the information you publicly disclose. Please be careful and closely consider disclosing any Personal Information in public message areas. Additionally, we may, but are not obligated to, collect the information you post in public message areas to resolve disputes, provide customer support and troubleshoot problems as permitted by law. 
The purposes and ways that we may use Personal Information about you are described throughout this Privacy Policy, often in connection with the kinds of Personal Information we collect. Other uses of Personal Information are described below. 
In addition, we may use aggregate, statistical, and deidentified data, which does not specifically identify any individuals, for any purpose.
We use the Personal Information that we collect generally to provide our Services and fulfill any orders placed through the Site or Services (including processing your payment information, arranging for shipping and returns, present you with products, information, and content through the Services , including personalization of the Services, responding to your questions or requests, and providing you with invoices and/or order confirmations).  Additionally, we use this Personal Information:
For Communications and Marketing. We use your Personal Information to communicate with you and provide you with information about Baby Gear Group and our marketing partners in the following ways:

  • To provide you with information or advertising relating to our products or services;

  • To provide newsletters, marketing emails or push notifications with special promotional offers, updates and other relevant marketing content;

  • To provide announcements about the Services; 

  • To communicate with you about the Services and your account, including updates about the status of your orders; and

  • To verify your identity and address for your orders and rentals. 

We may communicate with you via phone, email, text messages and push notifications to your mobile device. Standard call, message and data rates charged by your mobile carrier may apply to text messages or other communications received on your mobile device.
To Develop and Improve Our Services. We may also use your Personal Information as we work to continually improve our Services, our business and our operations. For example, by analyzing usage or interest in certain features, or identifying items and areas of interest to our customers.
For Compliance, Fraud Prevention and Safety. We may use your Personal Information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: 

  • Protect our, your or others’ rights, privacy, safety or property;

  • Enforce the terms and conditions that govern use of our Services, including for legal claims;

  • To screen our orders for potential risk or fraud; and

  • To prevent, identify, investigate and deter any fraudulent, harmful, unauthorized or illegal activity.

To Comply with Law.  We may use your Personal Information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process.
As Described or with Your Consent.  We may use your Personal Information for any other purposes that we describe at the time we collect your Personal Information, or otherwise with your consent.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may disclose aggregate, statistical, and deidentified data, which does not specifically identify any individuals, for any purpose.
We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We may also share Personal Information about you, in general:

  • As necessary to provide the Services; 

  • With service providers;

  • With our corporate affiliates and business partners; and 

  • For legal reasons or as required by law.

The purposes and ways that we may share Personal Information about you are described below in more detail.
Baby Gear Group Partners. Baby Gear Group engages in marketing and promotional activities with carefully screened brands, or, “Partners,” which we think will appeal to our customer base. From time to time, Partners may also be provided with non-personally-identifying or aggregate information demographic information of customers on our Services and statistical information about buying behavior, and Partners may be given opportunities to market to select segments of our customer base indirectly. When we share aggregate or non-personally identifiable customer data, we do so in a way that we believe cannot reasonably be linked with a customer’s Personal Information.
Service Providers. We may provide Personal Information to third parties for use in performing research and business functions (e.g., mailing, shipping, delivery, returns, maintenance, security, data analytics, communications, CRM, database management services, credit card payment processing or data hosting) on our behalf. These service providers agree to use your Personal Information only in accordance with our instructions, with information used only as described in this Privacy Policy and for no other purpose than to provide the contracted-for services.
Corporate Affiliate Parties. We may share some or all of your Personal Information with our affiliates (including a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us), in which case we will seek to require those affiliates to honor this Privacy Policy.
As Required by Law.  We may disclose Personal Information if we have a good-faith belief that doing so is required under applicable law, for example if we receive a subpoena or other judicial or administrative order or otherwise required by law. This may include responding to legal requests from jurisdictions outside of the United States, where we have a good faith belief that the response is required by law in that jurisdiction.
In Connection with Business Transactions. We may disclose Personal Information in certain corporate transactions, such as in connection with an actual or proposed merger, acquisition, or other sale of or transfer of all or part of our business or assets, including as part of a bankruptcy, liquidation, or other insolvency proceeding.  
In the event of a change in ownership of Baby Gear Group, or a merger with, acquisition by, or transfer or sale of all or a portion of our assets to another entity, we reserve the right to transfer all of your Personal Information, including email addresses and other information about you collected by us (in accordance with this policy), to that entity.
To Protect Rights. Additionally, we may disclose Personal Information where we, in good faith, deem it appropriate or necessary to prevent violation of the Terms of Service or our other agreements; take precautions against liability; protect the rights, property, or safety of Baby Gear Group, any individual, or the general public; maintain and protect the security and integrity of our Services or infrastructure; protect ourselves and our Services from fraudulent, abusive, or unlawful uses; investigate and defend ourselves against third-party claims or allegations; or assist government enforcement agencies.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
You can opt out of targeted advertising by:
   BING -
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:
In the event that that we provide links to other websites that we do not control, whether or not those other websites refer to our branding, this Privacy Policy does not apply to those other websites. Visitors to those websites are advised to carefully read the policies on those individual websites.
A. Accessing and Requesting Changes to Your Personal Information
If you wish to inquire about, access, correct, update or delete Personal Information that we may hold about you, please email us at Please understand that, before responding to your request, we may ask you for additional information in order to verify your identity or take other actions that we believe are appropriate in order to verify your identity.
Please also understand that we may not be obligated or able to alter or delete your Personal Information and may retain information to provide you with requested services or fulfill obligations to you, for security reasons, if we are required under applicable law or regulations, for internal business use or for other valid reasons. We are also not obligated to comply with requests that are unreasonably burdensome or expensive, or with requests that would interfere with the rights of another individual.  In some circumstances, we may charge a reasonable fee to fulfill your request.
B. Communications Preferences
If you would like to change the types of communications you receive from us or how you receive communications from us, or if you would like to opt out of promotional communications, you may do so at any time by emailing or following unsubscribe instructions in email communications.  . 
Please understand that, even if you opt out of marketing or promotional communications, we may continue to send non-promotional communications such as confirmations of transactions, changes to the Services or other information about your use of the Services.
C. “Do Not Track” Settings
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
D. Tailored Advertisements and Passive Data Collection
Baby Gear Group also partners with advertising companies to place our advertising on third-party websites that we believe will be of interest to you. As described elsewhere in this Privacy Policy, these advertising companies may collect information about your visits to our Site using cookies, web beacons and similar technologies, and these advertising companies may collect information over time and across other websites. In using tailored advertising, we comply with the Network Advertising Initiative (“NAI”) self-regulatory 2018 Code of Conduct, Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising (“OBA Principles”).  
To make choices about Interest-Based Ads from participating third parties, including to opt out of receiving behaviorally targeted advertisements from participating organizations, please visit the DAA’s or NAI’s consumer opt out pages, which are located at, or  
You may also learn more about your choices with respect to data collection by third parties, including about opting out or changing your preferences, at those third parties’ websites. For Google, please see, or you may have the option to opt out of Google's use of cookies using the Google Analytics Opt-out Browser Add-on at Information about Facebook advertising may be available at

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We use reasonable security measures to protect against the loss, unauthorized access, misuse, alteration and destruction of Personal Information under our control, both during the transmission and once we receive it. 
Although we make good faith efforts to maintain the security of such Personal Information, no method of transmission over the Internet or method of electronic data storage is 100% secure, and we cannot guarantee that the information will remain free from unauthorized access, use, disclosure, or alteration. While we work hard to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent hackers or other unauthorized persons from illegally accessing or obtaining this information.
The Site is not intended for individuals under the age of 18.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. The most recent version of the Privacy Policy will always be posted on the Site, with the effective date posted at the top of the Privacy Policy. By using our Site or Services after the effective date, you are deemed to consent to our then-current Privacy Policy.
For more information about our privacy practices, if you have questions or would like to make a complaint, please contact us by e-mail at or by mail:
300 South Street, Rochester, MI, 48307, United States

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