Baby Gear Group 2024 Impact Report and Year End Summary: Helping Families Save Money and Live Sustainably

At Baby Gear Group, our mission is to help families gear up for their babies in a way that prioritizes sustainability and community.  

We help families save money, reduce mental load, and remove clutter from their homes.  

We help the planet through an efficient reuse and sharing model within local communities, which keeps items out of landfills and reduces unnecessary manufacturing.  

We love win-win-win scenarios!  By renting and borrowing from our baby gear library, families can use the gear they need for a fraction of the retail cost.  This not only saves them money, but also reduces waste and environmental impact.

Customer Impact

Baby Gear Group helped hundreds of local families save money vs buying retail!  The average family saves $458!  While we guarantee 50% savings vs buying retail, the average savings is actually a whopping 76%!  

• 2024 Average Dollar Amount Families Saved: $458

• 2024 Average Percentage Families Saved: 76%

Renting gear also provides an easy way to get rid of gear and reclaim your floor space, which let’s be honest, is really a reclamation of your mind space too!  No more efforts needed to list, sell, or even donate.  If you’re a member, we even pick up from you so it just magically disappears! 

Sustainability Impact

In 2024, Baby Gear Group's rental library helped our community make a significant dent in waste and emissions.  By sharing and reusing gear, we divert gear and packaging waste from landfills.  

• 2024 Total Material Diverted from Landfills: 5,686 lbs

  • 2024 Gear Diverted from Landfills: 5,275 lbs

  • 2024 Packaging Diverted from Landfills: 411 lbs

We also eliminate the need for these items to be manufactured in the first place, which eliminates pounds of material waste and emissions from the manufacturing process.

• 2024 Eliminated Pounds of Manufacturing Waste: 5,686 lbs

• 2024 Eliminated Manufacturing Carbon Emissions: 12.9 tons CO2e

Baby Gear Group’s 2024 carbon emissions was 7.47 tons CO2e.  By reusing gear, we’re greatly reducing their emissions impact!  

• 2024 Carbon Emissions Generated (Scopes 1, 2, and 3): 7.47 tons CO2e

• 2024 Carbon Emissions Efficiency Factor (Generated / Eliminated): 0.58

The 2024 Emissions Efficiency Factor correlates well with our records indicating that, in 2024, we averaged 2.3 turns per item.  In other words, an item is used approx 2+ times per year.  For anyone who thinks this number sounds low, remember our primary value is providing rentals for longer term, at-home use.  This matches well with the manufacturing emissions savings factor being 0.58 or almost halved!

Let’s compare to 2024 vs 2023:  

• 2023 Carbon Emissions Generated (Scopes 1, 2, and 3): 5.24 tons CO2e

• 2024 vs 2023 Change in Emissions per Item: -3%

It’s expected to see our emissions increase as we grow and undertake more business activities to serve families. However, it’s great to see our emissions per item decrease as it shows we’re becoming more emissions efficient!  

We're proud to play a role in reducing waste and promoting a more circular economy!

Community Impact

We believe in hosting great events for our community to promote sustainability and community!   

• 2024 Number of Community Events: 8

• 2024 Number of Attendees: 225

In addition, Baby Gear Group values giving to the community in the form of clothing & item donations, monetary donations, volunteer hours, and subsidized rentals.  

• 2024 Number of Items Donated: 375

• 2024 Total Community Giving (monetary & in-kind): 14% of Revenue

2024 Notables

2024 was a great year of organic growth and serving our community!  Here are some notable happenings:

• Partnered with Everland for a pop-up!

• Baby Gear Group joined the Board of the Sustainable Business Network of Greater Philadelphia.

• Baby Gear Group won “Best Baby Gear Rentals” from Philadelphia Family Magazine!

• Baby Gear Group won SustainPHL Impact Business Award!

• New branches opened in Jenkintown, PA and Newtown, PA helping to spread the awesomeness that is sharing baby gear within our communities. 

Looking Ahead to 2025

As we look to the new year, our impact goals for 2024 include:

• Always be saving families money vs buying retail → 50% or more!  

• Material Diverted from Landfills: >4,000 lbs

• Carbon Emissions Efficiency Factor (Generated / Eliminated): <0.6

• Change in Emissions Intensity: <0%

• Hosting 4+ clothing swaps!  

• Opening more Baby Gear Group branches nationwide to multiply our impact!!

We're grateful to our community for helping us achieve these meaningful impacts in 2024. Thank you for sharing your love with us and inviting us to be a part of your parenting journey.  Together, we're creating a more sustainable future for our children. Here's to an even greater year ahead!

Please contact info@babygeargroup.com if you have any questions!

KPI	Impact	Methodology	2023 Results	2024 Results	2025 Goals
	Sustainability
Carbon Emissions (Scope 1+2+3) tonnes CO2e	Working to reduce carbon emissions per unit of business activity	Calculated using tool: https://businessclimatehub.org/start-measuring/	5.24	7.47
YoY Change in Emissions/Item				-3.02%	<0
Pounds of Packaging Waste Avoided	These items and materials have been diverted from landfills and eliminated their unnecessary manufacturing.	Assumption of X pounds of packaging per item on average, then multiplied by total turns.*	280	411
Pounds of Rental Items		Assumption of X pounds per item on average, then multiplied by total turns.*	3,588	5,275
Total Pounds (Packaging+Products) Diverted from Landfills		Sum	3,868	5,686	>4000
Manufacturing Waste Avoided		For every lb of finished product, 2-7 lbs of waste is generated. Use average metric of 1 lbs and multiplied by total pounds.	3,868	5,686
Manufacturing Carbon Emissions Avoided		The production of 1 kilogram (2.2 pounds) of general consumer goods can generate about 2-10 kilograms of CO2 emissions. Use average metric of 5 kg of CO2 emissions and convert to tons CO2e.	8.77	12.89
Factor of My Emissions / Emissions Avoided		Divide	0.60	0.58	<0.6
	Customer Benefits
Customer Cost Savings vs Purchasing Retail:	Helping families save 50%+ on baby gear to relieve financial pressure and so they can reallocate those dollars to other things, such as childcare, 529s, etc.
Average Dollar Amount To Date		Calculated directly from internal records comparing customer spend and retail prices of each item.	$592	$538
Average % Savings To Date		Calculated directly from internal records comparing customer spend and retail prices of each item.	82%	74%	>50%
	Community Benefits
Number of Community Events	Helping communities be more sustainable and save money by making the sustainable choice the easy choice.	Counted directly from internal records.	9	8	4
Number of Community Attendees		Estimated by event leader.	255	225
Quantity of Clothing and Gear Donated		Estimated by event leader.	375	375
Total Community Giving		Includes cash, in-kind, labor, events, donations, sponsorships, free/reduced rentals.	10.7%	14%
*Comment on assumptions:
Weight and volume metrics are gathered from the top 20% of items rented in the year. Metrics are gathered from sources online including retail listings and brands' websites. Where metrics are missing packaging weight is approximated at 5% of item weight, which is a rule of thumb of the industry. An average item weight and packaging weight per item is calculated, which is then multiplied across all turns.
The average item weight is 7.7 lbs, the average packaging weight is 0.6 lbs, and average volume (in folded configuration) is 1.0 cubic feet per item.